Ralph Peticov began his career in the world of advertising filmmaking, but his restlessness and vocation for hacking trends made him recalculate his route. Brought up in a hippie family of plastic artists, he had, from an early age, intense contact with the universe of ideas. Now he brings his creative and disruptive eye for the change he desires in the world. “Thinking outside the box” and “breaking rules” are the best way to define it.