We helped Nestlé publicize its healthier child feeding campaign to outside audiences and set up an action that benefited 150 needy families.
Nestlé Vegetable Garden
What the customer wanted
The aim of this action was to honor Nestlé’s commitment to ‘Feed a Better Future’ and engage in the Nestlé project for Healthier Children, which always aims to improve families’ eating habits and inspire children to lead healthier lives around the world.
What we deliver:
We connected Sandro Testinha from the NGO Social Skate, Juliana Oliveira from Nestlé Foundation and Luisa Haddad do Pé de Feijão.
With the support of Ju Oliveira and Luisa Haddad, we managed to turn a dump into a community garden and today we are empowering the community to care for and maintain the space in the long term with autonomy. In addition to the implementation of the vegetable garden, with more than 40 different types of seedlings, we have built an irrigation structure, composting declaration, food workshops and environmental education for families and will support them with technical assistance for 5 months.
And to give more potential to this mix we add another impact: Ronaldo Land, who trains children from the slums to enter the universe of TV / cinema. He created for us a web-series to inspire other communities in Brazil to follow in Testinha’s footsteps.
Nestlé – FEEDING A BETTER FUTURE
Feasibility of the project
Feijão de Feijão – SOCIAL ENTREPRENEURS AND REFERENCE IN SUSTAINABLE FOOD
Revitalization of the vegetable garden
Technical training and technical guidance
Garden opening + 2 workshops
Social Skate – NGO REFERENCE IN EDUCATION AND SPORTS FOR CHILDREN
Ronaldo Land – DIRECTOR AND SKATER
The Blend Inspire experience is much more than an online event. It’s a perfect combination of relevant content, art, music and NGOs to enhance the audience experience and humanize the message we need to communicate, with many surprises on the agenda in a totally different way than you’ve ever experienced. It’s a unique way to really connect people to your business. In the case of Nestlé, we first connected health professionals, the press, influencers, government and teachers to discuss the eating habits of Brazilian children and the use of technology. In the end, we held the Nestlé Award for Healthier Children ceremony, recognizing the 10 winning schools and their teachers.”