What the customer wanted
The main objective of this event was to celebrate and acknowledge the 10 winners of the Healthy Children Award 2020, in addition to providing a different look at healthy and sustainable food for Nestlé's key stakeholders: government, press and influencers.
What we delivered
We had a varied audience. And with this challenge, we surprised everybody with a blend of unforgettable and inspiring experiences, with artists and performers focused on the children's universe, accessing emotions in a very special way and promoting interactive networking with Art and Music.
We select artists, journalists and influencers to promote a culture of healthy eating habits and encourage physical activities for children. We visited the studio of the artist Juna, had virtual rides and a tribute to the teachers during the third edition of the "For More Healthy Children Award", an exciting and inspiring moment, which highlighted not only the initiatives but showed the difficulties they face in their daily lives.
As a social legacy, we connected Nestlé with Pé de Feijão for the implementation of an organic garden in Calmon Viana, Poá, to benefit 150 families selected by the Social Skate NGO of Sandro Testinha, in addition to training residents to take care of the space.
The community of Calmon Viana in Poá was one of the most affected by the pandemic, with a high rate of hunger among residents. The initiative that we selected for Nestlé aims to teach them how to take care of the garden, giving all the necessary subsidies for 5 months so that they have food and families can make more than one healthy meal a day.