An interactive and connective mix of events. Connective program integrating both sides of the online interactivity generation spectrum:
• BPK 10 – The VIP Experience: a premium participative and emotion-generative content-rich ‘directed’ networking format, with instigated meetings in ‘virtual carpools’; opportunity to demonstrate CARE to clients through a privileged premium networking experience, strengthen links & networking with Tier One clients and for brand positioning.
• BROADPEAK OPEN HOUSE: a free ‘self-navigating’ open house with a network of connected rooms and all the features of a real live event including main stages, simultaneous fireside chats, coffee tables, interaction tools and networking opportunities available at all times; opportunity to develop awareness, lead generation and conversations.
• Bonus Track: CSR program launching. This event was an ideal global stage for a public launch of Broadpeak’s CSR initiative in 2020, positioning the company as active on a cause related to its value and mission & engaging Broadpeak’s partners, clients and Tier One clients via live crowdfunding to co-fund a specific action during the Blend Experience; a great opportunity for image building as a leading responsible tech company.